Oro Dental Medicine won the award based on these specific criteriacriteria:

• High ethical standards of behavior toward customers, suppliers, users, shareholders, employees, and communities in which they do business.
• Demonstrated ethical practices surrounding their buyer/seller relationships.
• A long-standing history/reputation of ethical practices in the marketplace.
• Marketing, advertising, communications and sales practices that reflect a true representation of what is being offered in the marketplace.
• Acknowledgement of ethical marketplace practices by industry peers and in communities where they do business.
• Ethics policies that are designed to give long-term value to shareholders, customers, and others.
• Training programs that assist employees in carrying out established ethics policies.